What's with Vitaminwater?

Image via HowStuffWorks

When I first came across Vitaminwater (VW) I believed it must have actually been a healthy product. This was good old fashioned water but better. Ot alternatively, a better choice over Soft Drinks. Why it's just Water. And it's got Vitamins in it. It MUST be good. But has anyone noticed how VW is absolutely everywhere now? It's all over the 'ends' of supermarket aisles - places usually reserved for such specialties as Cadbury's chocolate and Toilet Paper. So it's piqued my interest. Apart from the tell tale toxic colourings, is VW actually good for you?

Ones suspicions should be raised by this product on discovering that the producers of VW, Glaceau are actually owned by none other than Coca Cola. So, this likely explains how so much product gets pushed on to shelves, at the end of aisles and directly into your face.

But what's in Vitaminwater?

Nutrition Facts:

Calories: 50
Total fat: 0g
Sodium: 0mg
Potassium: 60mg
Total carbohydrates: 13g
Sugar: 13g
Protein: 0g
Vitamin C: 40%, Vitamin B3: 20%, Vitamin B6: 20%, Vitamin B12: 20%, Vitamin B5: 20% Potassium: 150mg per bottle

Ingredients: vapor distilled/deionized water, crystalline fructose, citric acid, vegetable juice (color), natural flavor, ascorbic acid (vitamin C), vitamin E acetate, magnesium lactate (elecrolyte), calcium lactate (electrolyte), zinc picolinate, monopotassium phosphate (electrolyte), niacin (B3), pantothenic acid (B5), pyridoxine hydrochloride (B6), cyanocobalamine (B12)

Alright. So far the stats look pretty good to me. But on closer inspection, one would notice that the quantities listed are actually per serving and VW lists one bottle as containing 2.5 serves! Wouldn't we typically drink the whole bottle straight up? Clever marketing and buyer foolery indeed! And the instant smash in the head to the health conscious is that suddenly, our sugar quantities are looking pretty severe. A can of coke has 140 calories in it - not far from the 125 calories in VW. Really, VW is just a prettied up Soft Drink.

And as for vitamins? Well, how much more do we need outside of a proper diet? And are we going to let a bottle of soft drink give it to us anyway?


Anonymous said...

maybe you see more of a product because more people are buying said product.

i don't understand how seeing it everywhere means it's being forced upon you? who's doing the forcing?

when there is more demand, businesses will increase supply to meet demand, unless they don't care about selling, which you know of course they do!

AND have you ever tried it? it's pretty damn refreshing on a hot day. besides, putting down something you've never tried hurts your credibility.

and who has time/energy for a proper diet? are you yourself the image of perfect health? in this modern day, it's not easy to be "perfect" so a little supplement here and there can only help.

Anonymous said...

A few things need to be noted:

1. How is the coloring toxic? It's all natural, so the coloring comes from natural sources.

2. If your going to eliminate all beverages with sugar from your diet, then you just eliminated all 100% natural juices such as apple, orange, grape, etc., etc. You also eliminated all sports drinks and naturally sweetened teas. What do you have left to drink other than plain water or artificially sweetened products?

3. Good calories (energy) are needed to boost physical activity. Try not consuming any calories for 12 hours and then running a 5K. It won't go very well and you won't accomplish much or burn many calories in the process. You must consume calories to stay physically active and burn calories. That is the key to vitaminwater. In addition to the calories (energy that is needed throughout the day) it also provides vitamins and electrolytes.

phil said...

Some comment to that is:

1. Apart from being a graphic designer, I've studied health and nutrition in depth for some ten 10 years now so I have some idea of what I'm talking about.
2. I have tried it.
3. Eat your three square meals and you're getting what you need. We're not as depleted as we're made to think.
4. Surely, the sugar load and its spike of insulin (which is harmful to the body) counteracts any benefits you might get from any added vitamins.
5. Vitamin C in ascorbic acid form is actually useless and not all vitamins are water soluble. Some of the vitamins included in VW are fat soluble only - meaning they need to be digested with a fatty meal.
6. I'm merely pointing out some obvious facts and raising awareness of how labelling and the use of savvy language on food products (not only this one) can easily fool you. The aura of healthfulness around this product probably isn't deserved.

kristy said...

funny how some people have so much to say but they're too afraid of showing their identity. who is that masked man/woman? obviously you hit a nerve with that post p :)